Demographics Before understanding how to open a beauty salon with no money, you must research and choose your demographic. Don’t limit your audience to a particular age group, gender. It is not just the ladies who like to groom themselves, but even the men have joined this club, so you need not set a target audience which just includes the ladies. The currents trends that are followed by a set age group are different so choose a target audience according to your expertise. A beauty salon is required by all genders and age groups. Almost all females, young and old, need to use a hair salon. This also includes several males who prefer having their hair done in a certain fashion than the traditional cutting. Your target audience can be: Working professionals College students and teenagers Homemakers To-be-brides Children Niche Hair salons are in the business of grooming and are involved in several services. There are many different kinds of services that a salon can offer. The...
