Demographics

Before understanding how to open a beauty salon with no money, you must research and choose your demographic. Don’t limit your audience to a particular age group, gender. It is not just the ladies who like to groom themselves, but even the men have joined this club, so you need not set a target audience which just includes the ladies.  The currents trends that are followed by a set age group are different so choose a target audience according to your expertise. A beauty salon is required by all genders and age groups. Almost all females, young and old, need to use a hair salon. This also includes several males who prefer having their hair done in a certain fashion than the traditional cutting. Your target audience can be:

• Working professionals
• College students and teenagers
• Homemakers
• To-be-brides
• Children

Niche

Hair salons are in the business of grooming and are involved in several services. There are many different kinds of services that a salon can offer. The broad categories are hair care, nail care, skin care, and makeup. You must choose any one or more of the categories that align with your expertise and the trends of the time. However, you have to provide the most basic services as the maximum number of customers will seek those. Some of the services you can offer are:

• Hair: Haircut, relaxers, perms, colour, shampoo, conditioning, curling, reconstructing, eyebrows, treatment, hair spa, hair removal.
• Nails: Manicure, pedicure, polish, nails sculpture, Acrylic nail application, nail art, etc.
• Skin care: Facial, waxing, massage, tan removing, spa, hydrotherapy body piercing, exfoliation.
• Makeup: Bridal makeup, party makeover.